My hopes had little to do with pie, as the little ditty goes, but everything to do with my new Apple computer purchase.
It's the marketing of the Apple computer, I'll admit. The television ads support what Mac users have been saying for decades. And they've set expectations for customers high, maybe too high, and maybe even out of reach of their employees.
For example, how would a trained Customer Service Rep (and possibly an aspiring Genius) respond to an inquiry about a recent Mac purchase by a customer who forgot to include a special code in order to receive a corporate discount?
Here's how.
When asked if I should cancel the order and repurchase it with the required code specific to my employer, the friendly, but painfully inept CSR, offered to adjust my invoice.
Throughout our telephone conversation, she continued to apologize for not being able to find the information she needed(despite my urging that she search her computer for a list of CANADIAN firms because THAT'S where she'd find my employer listed); she insisted that I didn't need to provide my employee number and code, refused to provide written confirmation, and assured me that I could find the adjusted invoice online.
The trouble with customer service like this is that there's little to no surprise that no action was taken because beyond repeated apologies for keeping me on-hold and for being unable to find information that she be at her fingertips there's little to show for the interaction.
The computer's been shipped. And I've been billed sans a discount.
While I tried to share my experience with Apple, the website was so difficult to navigatethat I guess I must have sent the email to the wrong email address because some dude from "sunny Texas" responded about my recent iTunes purchase.
Huh?
While my Apple experience has again proven that companies are interchangeable when it comes to service, I am afraid to admit---for fear of being disappointed, again---that I still have expectations the product will prove itself superior.
+image courtesy of Apple Inc.
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